Working with talent in the fields of football and management, Richard Nugent helps athletic professionals both on the pitch and off to achieve the best they possibly can.
The site not only explains the services on offer, but also gives an insight into Richard himself as a personal leadership coach. As a leadership coach, Richard is selling himself – and so he needs to portray himself in the best possible manner. A series of simple videos, already in production, were to be an integral feature of the site. What better way to sell a personality and skillset, than through online video – allowing the visitor a far better understanding of who Richard is and what he does, over simple words and paragraphs of text. Working as part of Cargo Creative team, the Success in Football brand was updated and realigned. These videos were then top & tailed with the new brand, and included as a centrepiece of the site.
With many visitors arriving at Richards site from mobile and tablet devices, the decision to build the site in a fluid, responsive manner was a no-brainer. Richard now has a site which compliments his business perfectly; that gives him the channel through wich to connect with his clientele directly, and promotes his services in a most simple, straightforward way.
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