Hey there. My friends call me Sid. I’m a web designer and front-end developer. I’m also a son, a brother, an uncle and a partner. A guitarist. A comic book nerd. A scholar. A
fantastic terrible cook. This is who I am.
I studied at Newcastle College (validated though Leeds Metropolitan University), and have been working professionally for almost ten years now. I mostly work for small businesses and startups, and regularly team up with independent creative professionals for photography, illustration and some heavy-lifting back-end development when required.
I’m a digital designer who veers more towards front-end development, using HTML and CSS day-in, day-out, with WordPress as a base for most projects. I look at design very much as a solution to a particular problem, and I strive to make this solution — be it a website, poster, e-commerce system, printed materials or branding — as clear and concise as possible, stripping away the superfluous and unnecessary to let the message speak clearly.
Having a strong knowledge of the intricacies of web design and development, my design process is better informed – giving me a realistic view of both the possibilities and restraints of working on the web. Accessibility, usability, and standards-based front-end development are an integral part of my work, and I keep up-to-date with the latest developments in this fast-moving industry.
My beliefs on what a designer should strive to be, can be summed up quite simply:
- A designer should be understanding of a client’s problems, aims and objectives
- A designer should be appreciative of a project’s aspirations, realistic potential and constraints
- A designer should be capable of interpreting a message, and delivering a solution in the most appropriate and effective way possible
I talk crap on Twitter. I occasionally present my design work in progress on dribbble. I take photos of food and stupid stuff on Instagram. You can also find me on Xbox Live, killing baddies and saving the world. Just like in real life.
Should anything on this site resonate with you in some way, feel free to comment, or email me direct at [email protected]. Let’s chat. I currently have some capacity for freelance work; if you have a project you’d like to discuss, then please drop me an email.